The Nicely story
Nicely Natural started out from my curiosity about the potent compounds found in nature. Saps that heal wounds, oils that suppress inflammation, and oxides with remarkable antibacterial properties. Natural substances like these became the basis for my countless experiments with natural cosmetics. I wanted to see if I could create products that worked for my skin and my body. And work they did!
However, like all experiments, there was a catalyst - cancer. My father was diagnosed and died from cancer at an early age. Later, when I started researching natural ingredients to help a friend who was diagnosed with breast cancer, I had no idea that in a few years I was going to be diagnosed with breast cancer myself.
It was from these difficult beginnings that my passion emerged and I started my journey into the world of natural health. I poured my effort into understanding what I could do to live a healthier life. It seems obvious, in retrospect, that I decided to combine my love of natural cosmetics with my research and learning about clean and healthy living. Cancer was simply a beginning, not an end. It fueled my desire to create a product that would be natural, healthy, and effective.
My goal was ambitious — a deodorant that works better than any natural deodorant available on the market. I’m very excited about the results and the raving reviews from customers who can attest to Nicely’s stink eraser superpowers.
But effectiveness is not the only requirement. For me, clean and safe are not optional anymore. They are necessary. I wanted a natural deodorant with simple, organic ingredients and without chemical fragrances which disrupt the body’s hormone balance. A deodorant that works with the natural pH of the skin and minimizes the chance for irritation.
The choice of packaging for me is critical too. I am horrified by the fact that plastic packaging typically used for deodorants, natural or conventional, is not recyclable.
This creates a huge amount of plastic waste that ends up in landfills and oceans. Microplastic is found even in the rain water and air. We are polluting and disrupting plant and animal life like never before and it is coming back to harm us. We need to do something.
It’s exciting that a product like Nicely Natural can actually make a difference. Millions of people use deodorants everyday. If we all stopped using deodorants in plastic packaging, we will prevent 13 million tons of plastic waste per year in the U.S. alone.
But we want to go even further. Through partnering with Eden Reforestation Projects, for every purchase of Nicely, we have committed to plant a tree. Trees mean forests, and forests mean more plants, animals and clean air. Together, we can slow down climate change and make an impact.
The story of Nicely Natural is a story of hope, and belief that everything will be alright. And I still have an ambitious goal - to make a difference, with your help! I hope you love Nicely Natural as much as I do! Thank you for your support.
Silvia Avramov
May the Power over Plastic be with you
Plastic pollution kills millions of animals every year and harms us, too.
Together we have the power to stop that.